Real Cost of Load Time
3+ Seconds Load Time = 40% Lost Sales
40% of web visitors will abandon a website if it takes more than 3 seconds to load. A 1 second dealy in page response can result in 7% reduction in conversions.
47% of consumers expect a web page to load in less then 2 seconds. 1 second delay over the 2 seconds expectation decreases customer satisfaction by 16%.